Turn your data and know-how into decisions that grow the business.
A PhD-led data and strategy practice for nonprofits, startups, and small-and-midsize companies. We make sense of what you already have — your data, your history, your expertise — and turn it into decisions you can act on and offerings you can sell. No in-house data team required.
Most teams are sitting on value they can’t see.
You already have the raw material — customer data, project history, hard-won expertise, a mission people believe in. What’s missing is a way to turn it into decisions you can act on and offerings you can sell. That’s the gap we close: the rigor of research, the clarity of good storytelling, and a method built for teams that don’t have a data department. The smartest thing in the room stops being a hunch and starts being a plan.
Seven ways in. Start with one, or let’s find the right entry point together. Explore all services →
Seven ways to turn insight into value.
01Data Products
Package what your team knows into tools, dashboards, and offerings people will pay for.
02Innovation & Growth Strategy
Find where to grow next, then build the roadmap and the numbers behind it.
- 03
Data & Insights Systems
Organize your data so it produces trustworthy answers instead of more questions.
04Complex Problem-Solving
Bring the right mix of disciplines to problems a single specialty can’t crack.
05Org Design & Culture
Structure the team, the roles, and the habits so the strategy actually gets executed.
06Team & Skills Training
Upskill your people to collaborate across fields and use data with confidence.
07Media & Audience Analytics
Turn festival, streaming, and social data into a clear picture of who’s watching — and what to do next.
Numbers from the work, not a brochure.
Ten-plus years of engagements across five-plus industries. The figures below come from our published case studies.
How it plays out.
- Member organizations
Communities that own their own data
Two self-hosted hubs on open-source software.
Film & distributionWe picked the audience a year before it showed up
Seven festival selections said we picked right.
How we work.
Every engagement follows the same simple arc — no jargon, no black boxes. We call the approach transdisciplinary: the right mix of skills for your problem, instead of forcing your problem to fit one specialty.
Listen & map
We learn your goals, your data, and how decisions actually get made today.
Find the insight
We dig into what you have and surface the handful of findings that matter.
Design the change
We turn those insights into a concrete plan, system, or product.
Build & hand off
We build it with you and leave your team able to run it without us.
Who we work with.
Startups
Set up your data the right way early, so decisions scale with you instead of slowing you down.
Small & midsize businesses
Sharpen strategy and turn what you know into products and systems you can sell.
Nonprofits & institutions
Use data and collaboration to prove impact and move stakeholders — and own your community’s records.
Creative & media organizations
Reach audiences smarter, position what you make, and know who’s watching. Audience & data analytics →
Rigor you can read.
Research-grade rigor, plain-English delivery
A PhD-led practice that never hides behind jargon.
Story and data under one roof
We’re part of a creative studio, so insight arrives as something people actually understand and act on.
Built for teams without a data department
Practical, right-sized, and designed to leave you self-sufficient.
Dr. Alex Garcia Topete
Researcher, producer, and entrepreneur. PhD in Arts, Technology & Emerging Communication and a master’s in Innovation & Entrepreneurship (UT Dallas); Lone Star Emmy® winner; has developed for Sony Pictures Television and produced for NPR. His research on how teams collaborate across disciplines is published and peer-reviewed.
About the practice →Google Scholar (opens in a new tab)ResearchGate (opens in a new tab)ORCID (opens in a new tab)
Notes on data, strategy, and collaboration.
Want to talk?
Have a problem you’d like to think through, or curious how we could help you turn insight into value? Book a free 30-minute consult — no pitch, just a useful conversation.
topete@nowadaysorange.com · 214-810-6761 · 17762 Preston Rd, Ste 202, Dallas, TX 75252