Nowadays Orange Consulting

Turn your data and know-how into decisions that grow the business.

We help nonprofits, startups, and small-and-midsize companies make sense of their data, sharpen their strategy, and build the systems and products that turn knowledge into value — no in-house data team required.

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See how we work

Led by Dr. Alex Garcia Topete — PhD, Arts, Technology & Emerging Communication · Lone Star Emmy® winner · former Sony Pictures Television & NPR

Most teams are sitting on value they can’t see.

You already have the raw material — customer data, project history, hard-won expertise, a mission people believe in. What’s missing is a way to turn it into decisions you can act on and offerings you can sell. That’s the gap we close. We bring the rigor of research and the clarity of good storytelling to your data and strategy, so the smartest thing in the room stops being a hunch and starts being a plan.

What we do

Seven ways we help you turn insight into value. Start with one, or let’s find the right entry point together.

Data Products

Package what your team knows into tools, dashboards, and offerings that create value.

Innovation & Growth Strategy

Find where to grow next and build the roadmap to get there.

Data & Insights Systems

Organize your data so it produces trustworthy answers, not more questions.

Complex Problem-Solving

Bring the right mix of disciplines together to crack problems a single specialty can’t.

Org Design & Culture

Structure your team and culture to actually execute the strategy.

Team & Skills Training

Upskill your people to collaborate well and use data confidently.

Media & Audience Analytics

Turn festival, streaming, and social data into a clear picture of who’s watching — and what to do next.

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How we work

Every engagement follows the same simple arc — no jargon, no black boxes.

Listen & map. We learn your goals, your data, and how decisions actually get made today.
Find the insight. We dig into what you have and surface the handful of findings that matter.
Design the change. We turn those insights into a concrete plan, system, or product.
Build & hand off. We build it with you and leave your team able to run it without us.

We call our approach transdisciplinary — a fancy word for a simple commitment: we bring the right mix of skills to your problem instead of forcing your problem to fit one specialty.

Who we work with

Startups — In your development or growth stage? We help you set up data the right way early, so decisions scale with you instead of slowing you down.

Small & midsize businesses — Competing on what you know or what you offer? We help you sharpen strategy and turn expertise into products and systems.

Nonprofits & institutions — Solving a real problem in your community? We help you use data and collaboration to prove impact and move stakeholders.

Creative & media organizations — Working in storytelling or information? We help you find smarter ways to reach audiences and communicate your brand, including dedicated audience & data analytics for film and media.

Why Nowadays Orange

Research-grade rigor, plain-English delivery. A PhD-led practice that never hides behind jargon.
Story and data under one roof. We’re part of a creative studio, so insight arrives as something people actually understand and act on.
Built for teams without a data department. Practical, right-sized, and designed to leave you self-sufficient.

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Organizations we’ve worked with

Want to talk?

Have a problem you’d like to think through, or curious how we could help you turn insight into value? Book a free 30-minute consult — no pitch, just a useful conversation.

Book a free 30-minute consult

topete@nowadaysorange.com · 214-810-6761 · 17762 Preston Rd, Ste 202, Dallas, TX 75252