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Branding: A Community Affair
In today’s highly competitive business landscape, building a strong and unique brand identity is crucial for the success of any organization. This process often starts by looking inward – assessing your team’s composition, strengths, and values to create an authentic brand that resonates with both employees and customers alike. Here’s a seven-step approach to developing…
Audience Architecture: From Audience to Community, Based on Actions and Values
Audience architecture entails defining and identifying which outside groups and individuals align with the values and goals of your organization, and then build a community with and among them through actions and shared insights. Getting Started with Audience Architecture Be intentional about the voices and voices you want to engage and how and where you’ll…
From Team of Experts to Expert Team
Building an effective team is difficult, but it’s the key to success. Great teams are made up of people who complement one another. They know their strengths and weaknesses, and they work harmoniously together to fill in the gaps. Here are some foundations to build an expert team that leverages each individual’s strength for the…
On the Impact of Trailblazers & Disruptors
https://medium.com/@alex.garciatopete/the-industrioneer-papers-1-fd4c67ee1aef
How Is Filmmaking a Transdisciplinary Industry?
While films may be studied as an art form for their expressionistic qualities and cultural value, the system in which films are made (e.g. studios, financiers, distribution models, talent pools, audiences) stands out as an exemplar of a transdisciplinary industry—the type that gathers experts from different fields in a concerted effort to collaborate and have…
